Sometimes I need to look for inspiration - I know...shouldn't it just come to me, the graphic designer? Unfortunately, that's not the case when I am expected to "be creative" everyday...impossible, sorry. I found an extremely inspiring website that collects logos. Not just any identity though, the standards for Logo Faves are that it has to be both complex and simple. All the logos are more than one thing, while maintaining one shape.
CFO Cycling Team
Because a dolphin fin is a very recognizable element, the designer does not include the entire dolphin. Less is More.
Sounds bars indicating music--again less is more, with a small element of the club in the logo.
Sky of Love, an organization that helps out orphans in Ghana. The plane represents the delivery of medicines, foods, and water to Ghana.
You have probably seen this one before.
This describes some recent trends in logo design - I bet you'll think of one you've seen for each trend in here.
Identities that make you say, "i get it! oh i like that, i LIKE that," which is definitely what you want for your product. If your branding is spot on, that will carry your product so much easier than just relying on it's quality. We are all suckers for good packaging.
Excellent blogging on logos, Jordan.
ReplyDeleteHeavy on the visuals - and I like the way you muse about each one.
Fascinating.
Go get more followers here - you have so much good stuff to say.
Dr. W