media meditation one. wildfox

While I was stumbling around the internet, I decided to try and find what Nicole Fox was up to. Nicole Fox was the winner of cycle 13 of America's Next Top Model. Even though it might be self-damaging (watching pretty girls take prettier pictures), I absolutely love the show, and cycle 13 is my favorite so far, because it was only for short girls! 5' 7" and under to be exact.


Anyways, I found that the ANTM winner has a contract with Covergirl, is the face of Heritage 21 of Forever 21, and also is modeling for WildFox Couture. I had never heard of WildFox, but once I got to their page a video started playing and Nicole was in it!
It's a new thing designers and clothing companies are using for advertising...making videos that capture their newest collections.

This video is for the fall collection of WildFox Couture.

Wildfox Couture Fall 2010: It's Witchcraft from WILDFOX PR on Vimeo.

Isn't it neat?! The vague sexuality, and pseudo-innocence is wonderful. That last scene too...I laughed the first time, but it really is a bold statement. This video shows how advertising is still evolving. Fashion went from store fronts, to catalogues, to the catwalk, to online shopping and "lookbooks" (nice photography of models wearing the latest trends), and now a creative audio/visual experience. From word to image, this epistemological shift in fashion advertising is a strong step in gaining more customers. Images are more available to people than words...because I wanna SEE the clothing and see how they can be worn, not read about it. The video grabs my limbic brain with the song and the pacing where the movement is almost synced with the music...almost.

I totally get a sense of the Fall 2010 collection, and if it weren't for a college budget, I would definitely buy some pieces, because WildFox inspired me. I am a slave to my limbic brain...the right music and colors get me every time. Good advertising work right there.